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Direct Rewards Terms & Conditions

I. Eligibility

The Direct Rewards Program (“Program”) is a loyalty program sponsored by Nestle Purina PetCare Company (“Purina”) for Pro Plan Vet Direct customers. Participation in the Program is open to legal residents of the 48 contiguous United States, including the District of Colombia who are 13 years of age or older (“Participant” or “you”). Program participation is not available to corporations, businesses, non-profit organizations, partnerships, governmental agencies, or any other entity, unless written approval is received in advance from Purina. Resellers are expressly excluded from the Program. Purina employees may be restricted from participating in certain features of the Program pursuant to applicable Purina policies. By participating in the Program, you represent that you (i) are an individual, (ii) are a resident of the 48 contiguous United States or D.C. (iii) are 13 years of age or older, and (iv) accept these Program Terms and Conditions (“Terms”).

II. Participation

If you have or create a account (“Account”) and meet Program participation requirements, you may enroll in the Program. You may opt-out of the Program at any time by logging into your account under My Account – My Rewards or by calling Vet Direct Customer Service at 1-800-738-5335. Participation is limited to one per individual/household or email address. Participants may be sent electronic statements related to their points (as defined in Section III below), Program benefits, and other materials related to the Account at the discretion of Purina. Participants are responsible for maintaining accurate and updated personal information online at

III. Program Benefits

Participants will earn 10 points (“Points”) for every dollar spent on products purchased via (“Site”). Each point is worth $.003 and may be applied by Participant toward future transactions on Site. Points are issued when payment card/Account is charged and item(s) have shipped. New Points are earned on the dollar amount of the qualifying purchase after all applicable discounts, offers, coupons and previously earned Points are applied. If you return a qualifying purchase, the Points you received for that purchase will be deducted from your Program account in the month the return is made. The following are not qualifying purchases: sales tax, state fees, and charges or fees (e.g. shipping, restocking, etc.). No adjustments for missing Points will be made to a Participant’s Program account after 90 days from the actual purchase.

IV. Point Issuance and Redemption

Purina is not responsible for undelivered, misdelivered, or delayed email transmissions or for incorrect addresses and other contact information resulting from incorrect or incomplete personal information (including, without limitation, email address or other contact information) provided by a Participant or for a Participant’s failure to notify Purina of a change in such information.

Points will accrue over time with each purchase and be added to account associated with the Program. Points will expire one year from date of issuance and must be used prior to 11:59 P.M. CT on the expiration date, or they will be forfeited. Points do not automatically convert to discounts. Participant must apply any available Points to their transaction. Points will be applied prior to any site-wide discounts or coupons. Points cannot be used on existing auto-shipment orders, credited to any other account, redeemed for cash, replaced if merchandise is returned, or applied to prior purchases. Expired Points are not replaceable. Unless otherwise expressly stated, Points are not transferable. Points and Program are void where prohibited by law.

V. Modification of Terms

Program participation and its benefits are offered at the discretion of Purina. Purina reserves the right to amend or modify the Program or any of its Terms, features or benefits at any time and in any way without notice (including, without limitation, the number of Points earned for each dollar in purchases, and the number of Points that can be earned per purchase transaction). Purina further reserves the right to terminate the Program or any Program features or benefits at any time without notice.

We may change these Terms as described above at any time in our sole discretion by posting the updated Terms at Direct Rewards Terms and Conditions page. Your continued participation in the Program will constitute your acceptance of such changes. You should therefore periodically visit the page to review the then-current Terms to which you are bound.

VI. Termination of Program

Purina may terminate the Program at any time for any reason, with or without prior notice to Participants. Upon the termination of the Program, all Points are lost. All Points must be redeemed prior to the Program’s effective date of termination. You should not rely upon the continued availability of the Program or any Points accumulated in connection therewith.

VII. Disclaimer of Warranties/Release of Liability

Purina, its parent company, subsidiaries and affiliated entities, and their respective officers, directors, employees, and agents (the "Released Parties") make no warranty, express or implied, including, but not limited to, any warranties of merchantability or fitness for a particular purpose with respect to the Program, participation in the Program, or any products or services related to the Program. Purina expressly disclaims any representation or warranty that the Program will be error-free. Purina further disclaims any warranty as to the accuracy, completeness and timeliness or any content or information distributed in connection with the Program.

By participating in the Program, each Participant hereby releases the Released Parties from and against any and all injuries, claims, damages, losses, liabilities, and other expenses (including, without limitation, attorney’s fees), whether based in contract, tort, strict liability or otherwise, arising out of or in any way relating to the performance or non-performance of any component of the Program, as well as Participant’s participation in the Program, use of Points, or agreement to these Terms, to the extent permitted by applicable law.

This disclaimer of warranties and release of liability applies to any damages or injury caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus, communication line failure, theft or destruction or unauthorized access to, alteration of, or use of your registration information, whether for breach of contract, tortious behavior, negligence, or under any other cause of action.


VIII. Additional Terms

a) Participation in the Program constitutes permission for Purina and its designees to use your name, and/or statements about the Program for advertising, trade, promotional and other purposes in any and all media now or hereafter devised, worldwide, in perpetuity, without additional compensation, notification or permission, unless prohibited by law.

b) Please review our Privacy Policy at Purina Privacy Policy page which governs the Program to understand our practices in connection with the use and protection of your personal information.

c) In the event of a dispute over ownership of the Program account, the account will be declared to belong to the authorized account holder of the email address submitted at the time of enrollment. For purposes of these Terms, the "authorized account holder" is the natural person who is assigned to the submitted email address by an internet provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.

d) Abuse of Program (e.g. failure to follow Program Terms, or the sale or barter of Points, products, promotional offers, or other improper conduct), as determined by Purina in its sole judgment, may result in a Participant being disqualified from participation in the Program, including forfeiture of previously accrued Points, all to the extent permitted by applicable law. Purina may, at its sole discretion, prosecute abuse of the Program to the fullest extent of the law.

e) Unless otherwise expressly stated or pursuant to a particular Program feature, Program Points and offers are not transferable and may not be combined among Participants. Accrued Points do not constitute property of the Participant and are not transferable by the Participant upon death, as part of a domestic relations matter, or otherwise.

f) Purina reserves the right to make promotional offers available to select Participants based on use of auto shipment, purchase activity, geographic location, Program participation, and/or information supplied by the Participant. Purina reserves the right to add, withdraw, amend, or otherwise change such offers at any time at its sole discretion, with or without notice to Participants.

g) Determination and payment of tax liability on Points, including income tax, if any, are your sole responsibility.

h) The failure of Purina to comply with the Terms when such noncompliance is caused by strikes, accidents, acts of God, war, flood, fire, riot, terrorism, earthquake, governmental restrictions, actions of federal, state, provincial or local governmental authorities, unforeseen economic crisis, pandemic or epidemic, or for any other reason beyond the reasonable control of Purina, shall not be deemed a breach of the Terms.

i) Dispute Resolution/Choice of Law: Except where prohibited, each Participant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Program shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court or the appropriate Missouri State Court for St. Louis, Missouri; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Program, but in no event attorneys’ fees; and (c) under no circumstances will Participant be permitted to obtain awards for, and Participant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms, or the rights and obligations of the Participant and Released Parties in connection with the Program, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.

j) Purina reserves the right to interpret and apply the Terms of the Program in its sole discretion, subject to applicable law. All determinations by Purina will be final and conclusive in each case. Purina’s failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Purina in writing.

k) These Terms, together with those items made a part of these Terms by reference, make up the entire agreement between Purina and Participant relating to the Program, and replace any prior understandings or agreements (whether oral or written) regarding the Program. If a court finds any of these Terms to be unenforceable or invalid, that term(s) will be enforced to the fullest extent permitted by applicable law and the other Terms will remain in full force and effect.

l) In the event of any discrepancy or inconsistency between these Terms and disclosures or other statements contained in any Program-related materials, including, but not limited to, any sales materials, television, print or online advertising, and/or any instructions or interpretations of these Terms given by any representative of Purina, the terms and conditions of these Terms shall prevail, govern and control to the fullest extent permitted by law.