Save 20% on your first automatic shipment and 5% on subsequent orders. No promo code required!

Save 20% on your first automatic shipment with promo code 2024AUTO

A scientist looking in a microscope with the text: Advanced Nutrition for the Pets Who Need It Most. A scientist looking in a microscope with the text: Advanced Nutrition for the Pets Who Need It Most.

About Purina® Pro Plan® Veterinary Diets & Supplements

Trusted by veterinarians and pet owners, our advanced therapeutic nutrition is established through decades of research and supported by a global network of over 500 scientists, including veterinarians, behaviorists and nutritionists.

A man getting a bag of Pro Plan Veterinary Diets pet food from his veterinarian.

Targeted Nutrition

Each formula of cat and dog food contains a precise nutrient profile to support specific nutritional needs, and our supplements bring added benefits to pets on any diet.

A bowl of dry dog food kibble.

Great Taste

Our high-quality, flavorful cat and dog food helps pets get the most out of every meal and supports their nutritional needs.

A veterinarian examining a cat.

A Partnership with Purpose

Our goal is to support veterinarians like yours by developing advanced nutritional management options for all of their patients.

Backed by Purina


For over 90 years, Purina has been guided by the belief that pets and people are better together. This passion goes beyond quality and taste,
and into forging partnerships to conduct industry-leading research and drive pet nutrition forward.

A man receives his Pro Plan Vet Direct order at his doorstep. A man receives his Pro Plan Vet Direct order at his doorstep.

A scientist wearing safety glasses and a lab coat.

Innovation

Our team is continually shaping the future of pet nutrition through global collaborations and scientific breakthroughs.

A Purina factory.

Quality

Over 100,000 quality & safety checks are performed per day across all U.S. owned and operated manufacturing facilities.

Purple Leash Project logo.

Community

We envision a world where no one is trapped in abuse because they can’t take their whole family with them.


Purina® Pro Plan® Vet Direct Home Delivery

With Vet Direct, you can enjoy the convenience of online shopping and home delivery, all while supporting a local business in your community. And from exclusive offers to free shipping, you’ll save more than just time when you shop with us!

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100% Satisfaction Guaranteed

All of our products are backed by a satisfaction guarantee. Learn more.

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Offers and Resources

Enjoy exclusive savings on select products and expert advice on raising pets.

 

Illustration of a leaf representing Pro Plan Vet Direct's commitment to sustainability.

Sustainability

We’re continuously working to use the earth's resources more efficiently and to further improve our impact on the environment.