Save 30% off your first auto-ship order of Pro Plan Veterinary Diets, Supplements & Wellness products!

Save 30% off your first auto-ship order of Pro Plan Diets & Supplements through 12/31/2025!

Save 40% off your first auto-ship order of Pro Plan Veterinary Supplements! Offer valid through 1/31/2026!

Due to inclement weather in the Midwest, orders may be delayed an additional 2-3 business days.

Save 40% off your first auto-ship order of Pro Plan Veterinary Diets! Offer valid through 2/28/2026!

June Autoship Offer: 40% off your 1st Autoship of Pro Plan Veterinary Diets & Supplements! Valid through 6/30/2026.

August Autoship Offer: 30% off your 1st Autoship of Pro Plan Veterinary Diets, Supplements and Well-Pet Diets! Valid through 8/31/2026.

Biggest savings of the year EXTENDED! 50% off your 1st Autoship of Pro Plan Veterinary Diets & Supplements! Valid through 5/31/2026.

Biggest savings of the year! 50% off your 1st Autoship of Pro Plan Veterinary Diets & Supplements! Valid through 4/30/2026.

Save 40% off your first auto-ship order of Pro Plan Veterinary Diets & Supplements!

Save 20% on your first automatic shipment with promo code 2024AUTO

Contact Us

Clinic Support

For assistance with a refund for a Clinic Restock order or support with your Clinic Manager account.

866-979-2478 or email us

7 days a week, 8am - 5pm CT

Professional Support

For any general inquiries
regarding P4P or questions 
about your order.

888-777-1762 or email us

7 days a week, 8am - 5pm CT

Diet and Nutrition Support

If you have questions related to a diet or need a nutrition consultation with one of our veterinarians.

800-222-8387 or email us

Monday - Thursday, 9:30am - 4:30pm CT
Friday, 9:30am - 3:30pm CT

Read our FAQs

Find answers to common questions on our FAQs page.

Onboarding & Training

Set Up Direct Deposit

Set up or manage your direct deposit details. All payments are securely processed through our banking partner Citibank.

Feature Guide & Tutorials

Using Direct Script

Using Clinic Restock

How to...

Need Support?

Read our FAQs

Find answers to common questions. Visit our FAQs page.

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Contact Us

Support is just a call or email away. Visit our Contact page for help.

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Current Promotions

Current Auto-Ship Promotion

May Autoship Client Promotion

EXTENDED! 50% off all 1st time Autoship Orders of Pro Plan Veterinary Diets, Supplements & Treats

(Valid through 5/31/2026)

Q2 2026 Promotions

Discounts for your Clients

Print the flyer with promo details and share at checkout.

Download Flyer Download

Discounts for your Clinic

Current savings for your clinic orders via Clinic Restock.

Download Flyer Download

Discounts for your Staff

Print the flyer with promo details and share in your break room.

Download Flyer Download

Content Blocks

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Clinic Dashboard - Business Results - Column Definitions

COLUMN DEFINITIONS

  • Product Price reflects the pre-discount price charged to your client at checkout.
  • Product Cost represents the suggested clinic price (cost) and is used to calculate your Vet Direct earnings.
  • Client Auto-Ship Savings shows the total savings your clients received through Purina-funded auto-ship offers, including initial order incentives and 5% recurring discounts.
  • Client/Platform Fees are always $0 — Vet Direct does not charge fees to clinics or clients.
  • Earnings are the payments your clinic receives based on Vet Direct sales.
  • Margin % represents your earnings as a percentage of the product price.

With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or possession of the products.

Clinic Dashboard - Dashboard - Bottom Content

No hidden costs, platform or order fees.

Other platforms may charge as much as 15% in platform fees.
Vet Direct never charges a fee.

With Vet Direct, you keep your full clinic margin* on every order.

*With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or position of the products.

No hidden costs, platform or order fees.

Other platforms may charge as much as 15% in platform fees.
Vet Direct never charges a fee.

With Vet Direct, you keep your full clinic margin* on every order.

*With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or position of the products.

Clinic Dashboard - Business Results - Bottom Content

No hidden costs, platform or order fees.

Other platforms may charge as much as 15% in platform fees.
Vet Direct never charges a fee.

With Vet Direct, you keep your full clinic margin* on every order.

*With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or position of the products.

No hidden costs, platform or order fees.

Other platforms may charge as much as 15% in platform fees.
Vet Direct never charges a fee.

With Vet Direct, you keep your full clinic margin* on every order.

*With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or position of the products.

FAQ Blocks

Clinic Dashboard - Prescriptions - Questions Tab

  • Client orders without approved prescriptions will be held until pending prescriptions are approved.
  • Expiring prescriptions are any prescriptions with an expiration date in the next 30 days. 
These prescriptions can be renewed for up to a year.
  • Only Clinic Admin users can update the prescription approval email address. To make changes, go to Clinic Profile > Clinic Information, then click the edit (pencil) icon next to Prescription Approval Email.

  • You can create a prescription from several locations within the platform:

    • Prescriptions page: Select New Rx via Direct Script.
    • Direct Script page: Create a prescription for a new or existing client.
    • Clients & Patients > Client Details: Create a prescription for a specific client.
  • Visit the Prescriptions page to view pending prescriptions under the Pending Prescriptions tab and expiring prescriptions highlighted in the Active Prescriptions tab. Select a prescription to expand and view more details.

Clinic Dashboard - Direct Script > Overview - Questions Tab

  • Direct Script is a tool designed for professionals to recommend appropriate diets and other suitable products. This section also allows you to enter client information or add new clients as needed.

  • If your recommendation is for a prescription diet, you can easily create a prescription during a recommendation. The prescription will automatically be valid for one year. However, you have the option to shorten the approval window at any time before the one-year mark. Additionally, you can include a Feeding Guide in your recommendation, if desired.
  • A Feeding Guide is a personalized tool that provides tailored feeding recommendations for pets based on their specific dietary needs. It helps ensure that pets receive appropriate nutrition according to their health requirements and lifestyle. You can either create an Individual or Combined Feeding Guide, depending on the number of products recommended. Keep in mind that some products, like Treats and Supplements, do not include a Feeding Guide.
  • A feeding guide is a personalized tool that provides feeding recommendations based on a pet’s dietary needs. An Individual Feeding Guide recommends the daily portion of a single food type (wet or dry), while a Combined Feeding Guide shows how to feed both wet and dry formulas together while maintaining a balanced daily calorie intake.
  • After you submit a Direct Script recommendation:
    • For new clients: A Vet Direct account will be created and the client will receive an email prompting them to set up a password. Once logged in, they can view the recommended products and any approved prescriptions.
    • For existing clients: The client will receive an email with the recommendation and can view the recommended products and any approved prescriptions when they log in to their Vet Direct account.
  • Yes! You’ll be able to resend the recommendation only once. The option to resend will become available after 3 days. Please note that resending is not permitted beyond 10 days after the initial send.
  • Yes. When a client purchases one or more recommended items, the recommendation status will update to Client Placed Order on the Direct Script page. Once the order has shipped, any eligible earnings will be reflected on the Business Results page.
  • The status of a recommendation helps you track client activity after a Direct Script has been sent.
    • Invitation Expired – The invitation expired because the client did not take any action.
    • Direct Script Sent – The recommendation was sent successfully. If a client reports that they did not receive the invitation, you can review the sent invitation and resend it.
    • Client Logged In – The client logged in to Vet Direct and viewed the recommendation.
    • Client Placed Order – The client purchased one or more recommended items. You can view the order details on the Client Details page.
  • If you receive a message that the client's account already exists, they may already be attached to your clinic. Instead of selecting “Add New Client” when starting a recommendation, enter the existing client’s name or email into the search field. If no results are found, then their account could be linked to another clinic in Vet Direct. The client will need to update their clinic association within their account, or they can reach out to Consumer Services at 1-800-738-5335 for assistance updating their clinic association.
  • No action is required. Any eligible offers available to the client for the recommended products or formulas will be automatically included in the recommendation email sent through Direct Script.

Clinic Dashboard - Clients > Clients & Patients - Questions Tab

  • You can easily add a new client and their pet by visiting the Clients & Patients page and clicking on the + New Client button located in the top right corner of the page.
  • Client details cannot be updated through the system. Clients must update their own information directly through their Vet Direct account.
  • You can add a new pet to an existing client only when creating a new Direct Script. Select + New Direct Script, then search for the client by name or email on the New Direct Script page and select their profile.

    Under This recommendation is for* section, choose Add New Pet from the dropdown menu. Enter the pet's details in the Add New Pet window, select Save Pet, then continue creating the Direct Script.
  • There are three ways a client can set up their Vet Direct Account:
    1. When a client receives a Direct Script recommendation, they’ll also receive an email to activate their Vet Direct account.
    2. Each clinic has a unique Client Registration Link that can be shared with clients to register for Vet Direct. The link is located in the Marketing Tools page. Clients who register using this link are directed to a registration page with your clinic's information pre-filled.
    3. Clients can visit Vet Direct directly and create an account. During registration, they will be asked to select their clinic, either by entering the Clinic ID (located in the upper right corner of your Clinic Manager dashboard) or by browsing the clinic through its zip code.
  • Clients can access their order history, track their orders, and view their Auto-Ship information from their Vet Direct account under the My Account section.
  • Clients can contact Consumer Services with questions about their orders by phone or email:

    Phone: 1-800-738-5335
    Monday - Sunday, 8:00 am – 5:00 pm CT

    Email: proplanvetdirect@purina.nestle.com

Clinic Dashboard - Clinic Orders - Questions Tab

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Clinic Dashboard - Client Orders - Questions Tab

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Clinic Dashboard - Business Results - Questions Tab

Clinic Dashboard - PIMS Integration - Questions Tab