Save 30% off your first auto-ship order of Pro Plan Veterinary Diets, Supplements & Wellness products!

Due to inclement weather in the Midwest, orders may be delayed an additional 2-3 business days.

September Autoship Offer: 30% off your 1st Autoship of Pro Plan Veterinary Diets, Supplements and Well-Pet Diets!  Valid through 9/30/2026.

Contact Us

Clinic Support

For assistance with a refund for a Clinic Restock order or support with your Clinic Manager account.

866-979-2478 or email us

7 days a week, 8am - 5pm CT

Professional Support

For any general inquiries
regarding P4P or questions 
about your order.

888-777-1762 or email us

7 days a week, 8am - 5pm CT

Diet and Nutrition Support

If you have questions related to a diet or need a nutrition consultation with one of our veterinarians.

800-222-8387 or email us

Monday - Thursday, 9:30am - 4:30pm CT
Friday, 9:30am - 3:30pm CT

Read our FAQs

Find answers to common questions on our FAQs page.

Onboarding & Training

Set Up Direct Deposit

Set up or manage your direct deposit details. All payments are securely processed through our banking partner Citibank.

Feature Guide & Tutorials

Using Direct Script

Using Clinic Restock

How to...

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Read our FAQs

Find answers to common questions. Visit our FAQs page.

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Support is just a call or email away. Visit our Contact page for help.

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Current Promotions

Current Auto-Ship Promotion

May Autoship Client Promotion

EXTENDED! 50% off all 1st time Autoship Orders of Pro Plan Veterinary Diets, Supplements & Treats

(Valid through 5/31/2026)

Q2 2026 Promotions

Discounts for your Clients

Print the flyer with promo details and share at checkout.

Download Flyer Download

Discounts for your Clinic

Current savings for your clinic orders via Clinic Restock.

Download Flyer Download

Discounts for your Staff

Print the flyer with promo details and share in your break room.

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Content Blocks

Clinic Dashboard - Dashboard - Announcement

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Clinic Dashboard - Business Results - Column Definitions

COLUMN DEFINITIONS

  • Product Price reflects the pre-discount price charged to your client at checkout.
  • Product Cost represents the suggested clinic price (cost) and is used to calculate your Vet Direct earnings.
  • Client Auto-Ship Savings shows the total savings your clients received through Purina-funded auto-ship offers, including initial order incentives and 5% recurring discounts.
  • Client/Platform Fees are always $0 — Vet Direct does not charge fees to clinics or clients.
  • Earnings are the payments your clinic receives based on Vet Direct sales.
  • Margin % represents your earnings as a percentage of the product price.

With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or possession of the products.

Clinic Dashboard - Dashboard - Bottom Content

No hidden costs, platform or order fees.

Other platforms may charge as much as 15% in platform fees.
Vet Direct never charges a fee.

With Vet Direct, you keep your full clinic margin* on every order.

*With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or position of the products.

No hidden costs, platform or order fees.

Other platforms may charge as much as 15% in platform fees.
Vet Direct never charges a fee.

With Vet Direct, you keep your full clinic margin* on every order.

*With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or position of the products.

Clinic Dashboard - Business Results - Bottom Content

No hidden costs, platform or order fees.

Other platforms may charge as much as 15% in platform fees.
Vet Direct never charges a fee.

With Vet Direct, you keep your full clinic margin* on every order.

*With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or position of the products.

No hidden costs, platform or order fees.

Other platforms may charge as much as 15% in platform fees.
Vet Direct never charges a fee.

With Vet Direct, you keep your full clinic margin* on every order.

*With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margins without ever taking title of or position of the products.

FAQ Blocks

Clinic Dashboard - Prescriptions - Questions Tab

  • Client orders without approved prescriptions will be held until pending prescriptions are approved.
  • Expiring prescriptions are any prescriptions with an expiration date in the next 30 days. 
These prescriptions can be renewed for up to a year.
  • Only Clinic Admin users can update the prescription approval email address. To make changes, go to Clinic Profile > Clinic Information, then click the edit (pencil) icon next to Prescription Approval Email.

  • You can create a prescription from several locations within the platform:

    • Prescriptions page: Select New Rx via Direct Script.
    • Direct Script page: Create a prescription for a new or existing client.
    • Clients & Patients > Client Details: Create a prescription for a specific client.
  • Visit the Prescriptions page to view pending prescriptions under the Pending Prescriptions tab and expiring prescriptions highlighted in the Active Prescriptions tab. Select a prescription to expand and view more details.

Clinic Dashboard - Direct Script > Overview - Questions Tab

  • Direct Script is a tool designed for professionals to recommend appropriate diets and other suitable products. This section also allows you to enter client information or add new clients as needed.

  • If your recommendation is for a prescription diet, you can easily create a prescription during a recommendation. The prescription will automatically be valid for one year. However, you have the option to shorten the approval window at any time before the one-year mark. Additionally, you can include a Feeding Guide in your recommendation, if desired.
  • A Feeding Guide is a personalized tool that provides tailored feeding recommendations for pets based on their specific dietary needs. It helps ensure that pets receive appropriate nutrition according to their health requirements and lifestyle. You can either create an Individual or Combined Feeding Guide, depending on the number of products recommended. Keep in mind that some products, like Treats and Supplements, do not include a Feeding Guide.
  • A feeding guide is a personalized tool that provides feeding recommendations based on a pet’s dietary needs. An Individual Feeding Guide recommends the daily portion of a single food type (wet or dry), while a Combined Feeding Guide shows how to feed both wet and dry formulas together while maintaining a balanced daily calorie intake.
  • After you submit a Direct Script recommendation:
    • For new clients: A Vet Direct account will be created and the client will receive an email prompting them to set up a password. Once logged in, they can view the recommended products and any approved prescriptions.
    • For existing clients: The client will receive an email with the recommendation and can view the recommended products and any approved prescriptions when they log in to their Vet Direct account.
  • Yes! You’ll be able to resend the recommendation only once. The option to resend will become available after 3 days. Please note that resending is not permitted beyond 10 days after the initial send.
  • Yes. When a client purchases one or more recommended items, the recommendation status will update to Client Placed Order on the Direct Script page. Once the order has shipped, any eligible earnings will be reflected on the Business Results page.
  • The status of a recommendation helps you track client activity after a Direct Script has been sent.
    • Invitation Expired – The invitation expired because the client did not take any action.
    • Direct Script Sent – The recommendation was sent successfully. If a client reports that they did not receive the invitation, you can review the sent invitation and resend it.
    • Client Logged In – The client logged in to Vet Direct and viewed the recommendation.
    • Client Placed Order – The client purchased one or more recommended items. You can view the order details on the Client Details page.
  • If you receive a message that the client's account already exists, they may already be attached to your clinic. Instead of selecting “Add New Client” when starting a recommendation, enter the existing client’s name or email into the search field. If no results are found, then their account could be linked to another clinic in Vet Direct. The client will need to update their clinic association within their account, or they can reach out to Consumer Services at 1-800-738-5335 for assistance updating their clinic association.
  • No action is required. Any eligible offers available to the client for the recommended products or formulas will be automatically included in the recommendation email sent through Direct Script.

Clinic Dashboard - Clients > Clients & Patients - Questions Tab

  • You can easily add a new client and their pet by visiting the Clients & Patients page and clicking on the + New Client button located in the top right corner of the page.
  • Client details cannot be updated through the system. Clients must update their own information directly through their Vet Direct account.
  • You can add a new pet to an existing client only when creating a new Direct Script. Select + New Direct Script, then search for the client by name or email on the New Direct Script page and select their profile.

    Under This recommendation is for* section, choose Add New Pet from the dropdown menu. Enter the pet's details in the Add New Pet window, select Save Pet, then continue creating the Direct Script.
  • There are three ways a client can set up their Vet Direct Account:
    1. When a client receives a Direct Script recommendation, they’ll also receive an email to activate their Vet Direct account.
    2. Each clinic has a unique Client Registration Link that can be shared with clients to register for Vet Direct. The link is located in the Marketing Tools page. Clients who register using this link are directed to a registration page with your clinic's information pre-filled.
    3. Clients can visit Vet Direct directly and create an account. During registration, they will be asked to select their clinic, either by entering the Clinic ID (located in the upper right corner of your Clinic Manager dashboard) or by browsing the clinic through its zip code.
  • Clients can access their order history, track their orders, and view their Auto-Ship information from their Vet Direct account under the My Account section.
  • Clients can contact Consumer Services with questions about their orders by phone or email:

    Phone: 1-800-738-5335
    Monday - Sunday, 8:00 am – 5:00 pm CT

    Email: proplanvetdirect@purina.nestle.com

Clinic Dashboard - Clinic Orders - Questions Tab

  • Clinic Restock lets veterinary clinics order Pro Plan Veterinary Diets, Supplements and wellness formulas directly from Purina at Clinic Price to stock your shelves for in-clinic resale.
    Clinic Restock is specially designed to make ordering products for sale in your clinic quick and easy, with no order minimums and free shipping on every order.
  • Quick Order is a Clinic Restock feature that allows you to quickly browse products, reorder items from your purchase history, and add multiple sizes and quantities directly from the listing page, helping make restocking faster and more efficient
  • No. Clinic Restock does not have a minimum or maximum order amount. Order as little or as much as you need to maintain your clinic's Pro Plan inventory and support your patients.
  • Most products available on Vet Direct for clients are available through Clinic Restock, including Pro Plan Veterinary Diets and Supplements, and Pro Plan wellness formulas. Some products may only be available in case quantities.
  • Shipping is always free on Clinic Restock orders.
  • Clinic Restock orders are eligible for tax-exemption since the product is intended for resale to clients. To be tax-exempt, a clinic must have an approved Reseller Tax Exemption Form on file. The form can be easily submitted through our Vertex Tax Certificate Wizard. Visit Tax Certificates in your account to get started.
  • Please contact Consumer Services at proplanvetdirectclinic@purina.nestle.com or call 1-866-979-2478.

  • Vet Direct is designed to help your clinic offer the convenience of home delivery to your clients. Participating clinics earns full profit on the sales of the products, without ever taking possession of the products*

    Clinic Restock is a feature of Vet Direct that allows your clinic to purchase Pro Plan Veterinary Diets, Supplements, wellness formulas directly from Purina at Clinic Price, without tax**, to stock your shelves for in-clinic resale. It is specially designed to make ordering products for sale in your clinic quick and easy.

    *With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margin, without ever taking title to or possession of the products.

    **To be tax-exempt, a clinic must have an approved Reseller Tax Exemption Form on file. The form can be easily submitted through our Vertex Tax Certificate Wizard. Visit Tax Certificates in your account to get started.

  • Orders older than two years are stored in the archive and not displayed on the Clinic Orders page. If you need help in this regard, please contact Consumer Services for further assistance.
  • Clinic orders move through several stages from order placement to delivery. Here’s what each status means:
    • Hold: Your order has been received and is temporarily on hold before moving to the next stage of processing.
    • Processing: Your order is being prepared for shipment.
    • Canceled: Your order has been canceled and will not be shipped.
    • Shipped: Your order has left the warehouse and is on its way.
    • Closed: A full refund has been processed, and your order has been closed.

Clinic Dashboard - Client Orders - Questions Tab

  • Only orders with a Shipped status appear on the Client Orders page. If your client's order hasn't shipped yet, it won't be displayed. However, clients can view their order status in My Account when signed in to Vet Direct. If they still have questions about their order, they can contact Consumer Services at 1-800-738-5335. 

    • To view whether a product is on auto-ship or not, expand the row by clicking the arrow on the right-hand side. 
    • To view a client’s Auto-Ship delivery frequency, select See Order Details. If you need to help a client choose the right delivery frequency, use the Feeding Guide to determine the recommended feeding amount and delivery schedule 

  • Orders older than two years are stored in the archive and not displayed on the Client Orders page. If you need help in this regard, please contact Consumer Services for further assistance. 

   Clinic Dashboard - Clinic Staff - Questions Tab

  • Only Clinic Admins and Clinic Managers can update clinic staff permissions. To change a clinic user's permissions:

    1. Go to the Clinic Staff page > Clinic Staff Members section.
    2. Find the user whose permissions you want to update and select Manage Permissions next to their name.
    3. Update the user's access permissions in new window and select Save Permissions.
    4. The access permission settings are applied as soon as they are saved.

  • Users do not get notified when their access permissions change. However, users may see a different interface based on their access to some pages. For example, users with Deny Access for the Prescriptions page will no longer see it in the menu.

  • To unlink a P4P user from your clinic:

    1. Go to the Clinic Staff page > P4P Clinic Users section.
    2. Find the required user and select Unlink next to their name.
    3. In the confirmation window, select Yes, Unlink User. Unlinking a user does not deactivate their P4P account.
    4. If the user is also a Vet Direct Staff Member, they will continue to have staff access to the dashboard. Contact Consumer Services if you wish to remove their staff access.

  • Clinic staff can’t be directly invited to the P4P Program. Each staff member must register themselves by visiting the P4P website and selecting Veterinary Clinic User Registration from the New Customer section on the registration page. They will need to complete the form with their clinic and professional details for verification. Once approved, they will receive access to the program through their own account.

Clinic Dashboard - Business Results - Questions Tab

Clinic Dashboard - PIMS Integration - Questions Tab

Full FAQ Page

Intro Text

We've gathered the most frequently asked questions in one place.
If you don't find what you're looking for, contact our Consumer Services team.

Account

  • Vet Direct is designed to help your clinic offer the convenience of home delivery to your clients while you receive earnings on the sales of the products, without ever taking title to or possession of the products.

  • No. Vet Direct does not charge any platform or order fees, and there are no hidden costs. Your clinic can keep its full margin on every client order. Vet Direct is designed to help your clinic offer the convenience of home delivery to your clients. Participating clinics earns full profit on the sales of the products, without ever taking possession of the products*

    *With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margin, without ever taking title to or possession of the products.

  • You can help clients set up their Vet Direct account in three ways:

    • Send a Direct Script recommendation. Clients will receive an email with instructions to activate their Vet Direct account.
    • Share your clinic's Client Registration Link. Located on the Marketing Tools page, this link directs clients to a registration page with your clinic's information pre-filled.
    • Direct clients to visit Vet Direct and register directly. They can create an account by selecting your clinic, using the Clinic ID (located in the upper right corner of your Clinic Manager dashboard) or by searching for your clinic using its ZIP/postal code.

  • Vet Direct is designed to help your clinic offer the convenience of home delivery to your clients. Participating clinics earns full profit on the sales of the products, without ever taking possession of the products*

    Clinic Restock is a feature of Vet Direct that allows your clinic to purchase Pro Plan Veterinary Diets, Supplements, wellness formulas directly from Purina at Clinic Price, without tax**, to stock your shelves for in-clinic resale. It is specially designed to make ordering products for sale in your clinic quick and easy. 

    *With Purina as the direct seller, clinics receive earnings on the sale of products calculated to equal their clinic margin, without ever taking title to or possession of the products.

    **To be tax-exempt, a clinic must have an approved Reseller Tax Exemption Form on file. The form can be easily submitted through our Vertex Tax Certificate Wizard. Visit Tax Certificates in your account to get started.

  • Please contact Consumer Services at 1-866-979-2478 or via email proplanvetdirectclinic@purina.nestle.com to notify us of the change, so we can ensure your clients and staff don’t experience any disruptions with their orders while they transition to a new clinic or workplace. We can also assist if your clinic ownership is changing.

  • The clinic address and contact details, which appear on the Clinic profile page, cannot be changed. Please contact Consumer Services at 1-866-979-2478 or email proplanvetdirectclinic@purina.nestle.com for further assistance.

  • Client details cannot be updated through the system. Clients must update their own information directly through their Vet Direct account.

  • For assistance with a refund for a Clinic Restock order or support with your Clinic Manager account, you can contact Consumer Services at 1-866-979-2478 or email proplanvetdirectclinic@purina.nestle.com You can also visit the Contact Us page on dashboard for support options and detailed contact information.

Prescriptions

  • You can create a prescription from several locations within the platform:

    • Prescriptions page: Select New Rx via Direct Script.
    • Direct Script page: Can be used to create a prescription for a new or existing client.
    • Clients & Patients > Client Details: Create a prescription for a specific client.

  • Visit the Prescriptions page to view pending prescriptions under the Pending Prescriptions tab and expiring prescriptions highlighted in the Active Prescriptions tab. Select a prescription to expand and view more details. 

  • Expiring prescriptions are any prescriptions with an expiration date in the next 30 days. 
These prescriptions can be renewed for up to a year. 

Direct Script

  • Direct Script is a tool designed for professionals to recommend appropriate diets and other suitable products. This section also allows you to enter client information or add new clients as needed. 

  • A Feeding Guide is a personalized tool that provides tailored feeding recommendations for pets based on their specific dietary needs. It helps ensure that pets receive appropriate nutrition according to their health requirements and lifestyle. You can create an Individual or Combined Feeding Guide, depending on the number of products recommended. Keep in mind that some products, like Treats and Supplements, do not include a Feeding Guide.

  • A feeding guide is a personalized tool that provides feeding recommendations based on a pet’s dietary needs. An Individual Feeding Guide recommends the daily portion of a single food type (wet or dry), while a Combined Feeding Guide shows how to feed both wet and dry formulas together while maintaining a balanced daily calorie intake. 

  • No action is required. Any eligible offers available to the client for the recommended products or formulas will be automatically included in the recommendation email sent through Direct Script.

Clients & Patients

  • You can easily add a new client and their pet by visiting the Clients & Patients page and clicking on the + New Client button located in the top right corner of the page.  

  • You can add a new pet to an existing client only when creating a new Direct Script. Select + New Direct Script, then search for the client by name or email on the New Direct Script page and select their profile.

    Under This recommendation is for* section, choose Add New Pet from the dropdown menu. Enter the pet's details in the Add New Pet window, select Save Pet, then continue creating the Direct Script.

  • To view a client’s Auto-Ship status and delivery frequency, go to the Client Orders page > Order History tab:

    • To view whether a product is on auto-ship or not, expand the row by clicking the arrow on the right hand side.
    • To view a client’s Auto-Ship delivery frequency, select See Order Details. If you need to help a client choose the right delivery frequency, use the Feeding Guide to determine the recommended feeding amount and delivery schedule

  • Orders older than two years are stored in the archive and not displayed on the Client Orders page. If you need help in this regard, please contact Consumer Services for further assistance.

Clinic Orders

  • Clinic Restock lets veterinary clinics order Pro Plan Veterinary Diets, Supplements and wellness formulas directly from Purina at Clinic Price to stock your shelves for in-clinic resale.

    Clinic Restock is specially designed to make ordering products for sale in your clinic quick and easy, with no order minimums and free shipping on every order.

  • Quick Order is a Clinic Restock feature that allows you to quickly browse products, reorder items from your purchase history, and add multiple sizes and quantities directly from the listing page, helping make restocking faster and more efficient 

  • Most products available on Vet Direct for clients are available through Clinic Restock, including Pro Plan Veterinary Diets and Supplements, and Pro Plan wellness formulas.  Some products may only be available in case quantities.

  • Shipping is always free on Clinic Restock orders.

  • Clinic orders move through several stages from order placement to delivery. Here’s what each status means: 

    • Hold: Your order has been received and is temporarily on hold before moving to the next stage of processing. 
    • Processing: Your order is being prepared for shipment. 
    • Canceled: Your order has been canceled and will not be shipped. 
    • Shipped: Your order has left the warehouse and is on its way. 
    • Closed: A full refund has been processed, and your order has been closed. 

Clinic Staff

  • Only Clinic Admins and Clinic Managers can manage or change access permissions for clinic staff members.

  • Only Clinic Admins and Clinic Managers can update clinic staff permissions.
    To change a clinic user's permissions:

    1. Go to the Clinic Staff page > Clinic Staff Members section.
    2. Find the user whose permissions you want to update and select Manage Permissions next to their name.
    3. Update the user's access permissions in new window and select Save Permissions.
    4. The access permission settings are applied as soon as they are saved.

  • To unlink a P4P user from your clinic:

    1. Go to the Clinic Staff page > P4P Clinic Users section.
    2. Find the required user and select Unlink next to their name.
    3. In the confirmation window, select Yes, Unlink User. Unlinking a user does not deactivate their P4P account.
    4. If the user is also a Vet Direct Staff Member, they will continue to have staff access to the dashboard. Contact Consumer Services if you wish to remove their staff access. 

  • You will find all your P4P Clinic Users listed on the Clinic Staff page in the P4P Clinic Users section.