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Nourish your dog's mind and help him think more like he did when he was younger with Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula dry dog food. Around age 7, a dog's brain begins to change how it metabolizes glucose, which can affect learning or awareness. Our proprietary research shows that enhanced botanical oils provide an efficient fuel source for the brain, in dogs age 7 and older, and these oils nourish your dog's brain, helping him think more like he did when he was younger. Alertness and mental sharpness are promoted in dogs over the age of 7 who eat this food daily. This dry dog food has chicken as the number one ingredient, which provides your dog with a high-quality source of protein. Glucosamine and EPA, an omega-3 fatty acid, support your dog's joint health and mobility, while vitamin A and linoleic acid promote healthy skin and a beautiful coat. You can feel good about feeding him a formula designed to deliver top-tier, highly specialized nutrition.

  • Enhanced botanical oils promote alertness and mental sharpness in senior dogs age 7 and older
  • Contains real chicken as the first ingredient
  • EPA, an omega-3 fatty acid, and glucosamine support joint health and mobility
  • New Look and Name Coming Soon. May Receive Either Bag During Transition.
  • Vitamin A and linoleic acid nourish your dog's skin and coat
  • Rich in antioxidants to support your dog's immune system
  • No ingredient is unnecessary; everything is precisely selected for a specific purpose

Chicken, poultry by-product meal, rice, whole grain corn, corn protein meal, whole grain wheat, corn germ meal, vegetable oil (source of medium-chain triglycerides), barley, fish meal, dried egg product, natural flavor, fish oil, L-Arginine, soybean oil, calcium carbonate, potassium chloride, salt, mono and dicalcium phosphate, beef fat preserved with mixed-tocopherols, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], L-ascorbyl-2-polyphosphate (Vitamin C), magnesium sulfate, dried Bacillus coagulans fermentation product, garlic oil.
Q446323

Manufactured and Guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA 

Guaranteed Analysis

Crude Protein (Min) 29.0%
Crude Fat (Min) 14.0%
Crude Fiber (Max) 3.0%
Moisture (Max) 12.0%
Arginine (Min) 1.2%
Linoleic Acid (Min) 1.7%
Eicosapentaenoic Acid (EPA) (Min) 0.15%
Docosahexaenoic Acid (DHA) (Min) 0.15%
Calcium (Ca) (Min) 1.0%
Phosphorous (P) (Min) 0.8%
Selenium (Se) (Min) 0.35 mg/kg
Vitamin A (Min) 14,000 IU/kg
Vitamin E (Min) 500 IU/kg
Pyridoxine (Min) 3.0 mg/kg
Folic Acid (Min) 0.6 mg/kg
Ascorbic Acid* (Min) 90 mg/kg
Glucosamine* (Min) 500 ppm
Omega-3 Fatty Acids* (Min) 0.45%
Omega-6 Fatty Acids* (Min) 1.8%
Bacillus coagulans* (Min) 600 million CFU/lb

* Not recognized as an essential nutrient by the AAFCO dog food nutrient profiles.

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs. 

RECOMMENDED DAILY FEEDING AMOUNTS
Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan.

Weight Feeding Amount
(lbs)  (kg)  (Cups)  (Grams) 
 3 - 12 1.4 - 5.4  1/3 to 1 37 - 112
13 - 20  5.9 - 9.1  1 to 1-1/4 112 - 140
21 - 35 9.5 - 15.9 1-1/3 to 2 148 - 224
36 - 50 16.3 - 22.7 2 to 2-1/3 224 - 260
51 - 75 23.1 - 34.1 2-1/3 to 3 260 - 336
76 - 100 34.5 - 45.4 3 to 3-2/3 336 - 410
Over 100 Over 45.4 4 cups plus 1/4 cup for each 10 lbs of body weight over 100 lbs 448 g plus 28 g for each 4.5 kg of body weight over 45.4 kg

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.

MAKING THE SWITCH TO PRO PLAN

Although you’ll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you’re feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. 
 
Contains a source of live (viable) naturally occurring microorganisms. 
 
Provide adequate fresh water in a clean container daily. 
 
For your pet’s health, see your veterinarian regularly.

CALORIE CONTENT (FED)(ME): 
3791 kcal/kg
423 kcal/cup

APPROXIMATE CUPS PER BAG
122 cups (30 lb. bag)
65 cups (16 lb. bag)
20 cups (5 lb. bag)

Bright Mind Adult 7+ Chicken & Rice Formula Dog Food

Purina® Pro Plan®
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Nourish your dog's mind and help him think more like he did when he was younger with Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula dry dog food. Around age 7, a dog's brain begins to change how it metabolizes glucose, which can affect learning or awareness. Our proprietary research shows that enhanced botanical oils provide an efficient fuel source for the brain, in dogs age 7 and older, and these oils nourish your dog's brain, helping him think more like he did when he was younger. Alertness and mental sharpness are promoted in dogs over the age of 7 who eat this food daily. This dry dog food has chicken as the number one ingredient, which provides your dog with a high-quality source of protein. Glucosamine and EPA, an omega-3 fatty acid, support your dog's joint health and mobility, while vitamin A and linoleic acid promote healthy skin and a beautiful coat. You can feel good about feeding him a formula designed to deliver top-tier, highly specialized nutrition.

  • Enhanced botanical oils promote alertness and mental sharpness in senior dogs age 7 and older
  • Contains real chicken as the first ingredient
  • EPA, an omega-3 fatty acid, and glucosamine support joint health and mobility
  • New Look and Name Coming Soon. May Receive Either Bag During Transition.
  • Vitamin A and linoleic acid nourish your dog's skin and coat
  • Rich in antioxidants to support your dog's immune system
  • No ingredient is unnecessary; everything is precisely selected for a specific purpose

Chicken, poultry by-product meal, rice, whole grain corn, corn protein meal, whole grain wheat, corn germ meal, vegetable oil (source of medium-chain triglycerides), barley, fish meal, dried egg product, natural flavor, fish oil, L-Arginine, soybean oil, calcium carbonate, potassium chloride, salt, mono and dicalcium phosphate, beef fat preserved with mixed-tocopherols, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], L-ascorbyl-2-polyphosphate (Vitamin C), magnesium sulfate, dried Bacillus coagulans fermentation product, garlic oil.
Q446323

Manufactured and Guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA 

Guaranteed Analysis

Crude Protein (Min) 29.0%
Crude Fat (Min) 14.0%
Crude Fiber (Max) 3.0%
Moisture (Max) 12.0%
Arginine (Min) 1.2%
Linoleic Acid (Min) 1.7%
Eicosapentaenoic Acid (EPA) (Min) 0.15%
Docosahexaenoic Acid (DHA) (Min) 0.15%
Calcium (Ca) (Min) 1.0%
Phosphorous (P) (Min) 0.8%
Selenium (Se) (Min) 0.35 mg/kg
Vitamin A (Min) 14,000 IU/kg
Vitamin E (Min) 500 IU/kg
Pyridoxine (Min) 3.0 mg/kg
Folic Acid (Min) 0.6 mg/kg
Ascorbic Acid* (Min) 90 mg/kg
Glucosamine* (Min) 500 ppm
Omega-3 Fatty Acids* (Min) 0.45%
Omega-6 Fatty Acids* (Min) 1.8%
Bacillus coagulans* (Min) 600 million CFU/lb

* Not recognized as an essential nutrient by the AAFCO dog food nutrient profiles.

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs. 

RECOMMENDED DAILY FEEDING AMOUNTS
Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan.

Weight Feeding Amount
(lbs)  (kg)  (Cups)  (Grams) 
 3 - 12 1.4 - 5.4  1/3 to 1 37 - 112
13 - 20  5.9 - 9.1  1 to 1-1/4 112 - 140
21 - 35 9.5 - 15.9 1-1/3 to 2 148 - 224
36 - 50 16.3 - 22.7 2 to 2-1/3 224 - 260
51 - 75 23.1 - 34.1 2-1/3 to 3 260 - 336
76 - 100 34.5 - 45.4 3 to 3-2/3 336 - 410
Over 100 Over 45.4 4 cups plus 1/4 cup for each 10 lbs of body weight over 100 lbs 448 g plus 28 g for each 4.5 kg of body weight over 45.4 kg

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.

MAKING THE SWITCH TO PRO PLAN

Although you’ll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you’re feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. 
 
Contains a source of live (viable) naturally occurring microorganisms. 
 
Provide adequate fresh water in a clean container daily. 
 
For your pet’s health, see your veterinarian regularly.

CALORIE CONTENT (FED)(ME): 
3791 kcal/kg
423 kcal/cup

APPROXIMATE CUPS PER BAG
122 cups (30 lb. bag)
65 cups (16 lb. bag)
20 cups (5 lb. bag)

Frequently Asked Questions

  • Purina Pro Plan is manufactured at facilities in the USA by Purina, a company committed to improving the lives of pets every day. That’s why every day we strive to pass not only industry standards, but your standards, too. We work hard to earn your trust so you and your pet can live many happy, healthy years together. 

  • Yes, our products are backed by a 100% satisfaction guarantee. If you are not completely satisfied for any reason, we’ll refund your purchase price. Please send your purchase receipt with price circled, the reason for your return and your complete name and address within 90 days of receipt. To process your product replacement or credit card refund please reach out via our Contact Us form.

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