Nestlé Purina Petcare Company Voluntarily Recalls Purina Pro Plan Veterinary Diets EL Elemental Dry Dog Food in the U.S. Due to Potentially Elevated Vitamin D. 


Help Vets Care for Pets in Need with Your Vet Direct Order 


We’re donating $1 for every order placed on Vet Direct between January 15-June 30 to the AVMF REACH (Reaching Every Animal with Charitable Healthcare) Program, up to $200,000.* This fund is used to offset a veterinarian’s costs when they donate their time and services to help pets in need. 


“There are just times when it seems like the right thing to do—to offer services without charge.”
- Linda Kuhn, DVM 


The AVMF charitable veterinary care program offers a solution that helps animals get the care they need while promoting the well-being of the veterinary community and those we serve.


AVMF REACH Helps Pets Like Hiss 

“Hiss is recovering purrfectly and will soon be adopted.” 



This sweet little kitten, Hiss, was found in the middle of a highway with a broken leg! Thanks to generous donors to the AVMF charitable veterinary care program, Hiss will soon be adopted by his rescuer once he is healed and healthy. 
Hiss and Dr. Ebbe, Dodgeville Veterinary Service  


AVMF REACH Helps Pets Like Prince
“Prince has joined many other animals with a second chance at life.”



Prince the puppy was breached in the birth canal so his back legs were paralyzed. Prince’s owners couldn’t afford the full care Prince needed. Thanks to the AVMF charitable veterinary care program, Prince is now standing and walking!  
Prince and Dr. Mitsie Vargas, Orchid Springs Animal Hospital 


Pet Parent? Your Order Helps Vets Care for Pets in Need.  


Visit Pro Plan Vet Direct for your next order of pet food or supplements, and we’ll donate $1 to the AVMF in support of its REACH charitable care program, up to $200,000.* 


Veterinary Professional? Get Involved.



Make sure your clinic is a part of this special group effort by enrolling your clinic and clients in Pro Plan Vet Direct.


*Nestlé Purina PetCare Company will donate $1.00 to the American Veterinary Medical Foundation (“AVMF”) in support of its REACH (Reaching Every Animal with Charitable Healthcare) Program for each order placed on (the “Website”) between 1/15/23 and 6/30/23, subject to a maximum total donation of $200,000.