

We’ve Donated $200,000 to Support Vets Like You
Thanks to your support of the Vet Direct program, we donated $200,000 to the AVMF in support of its REACH™ (Reaching Every Animal with Charitable Healthcare) Program. This fund is used to offset a veterinarian’s costs when donating time and services to help pets in need.
Now through the end of the year, we’re continuing our efforts to help even more!
Help Vets Care for Pets in Need with Your Vet Direct Order
We’re donating $1 for every order placed on Vet Direct between January 15-June 30 to the AVMF REACH (Reaching Every Animal with Charitable Healthcare) Program, up to $200,000.* This fund is used to offset a veterinarian’s costs when they donate their time and services to help pets in need.
“There are just times when it seems like the right thing to do—to offer services without charge.”
- Linda Kuhn, DVM
The AVMF charitable veterinary care program offers a solution that helps animals get the care they need while promoting the well-being of the veterinary community and those we serve.


AVMF REACH Helps Pets Like Hiss
“Hiss is recovering purrfectly and will soon be adopted.”
This sweet little kitten, Hiss, was found in the middle of a highway with a broken leg! Thanks to generous donors to the AVMF charitable veterinary care program, Hiss will soon be adopted by his rescuer once he is healed and healthy.
Hiss and Dr. Ebbe, Dodgeville Veterinary Service


AVMF REACH Helps Pets Like Prince
“Prince has joined many other animals with a second chance at life.”
Prince the puppy was breached in the birth canal so his back legs were paralyzed. Prince’s owners couldn’t afford the full care Prince needed. Thanks to the AVMF charitable veterinary care program, Prince is now standing and walking!
Prince and Dr. Mitsie Vargas, Orchid Springs Animal Hospital


Pet Parent? Your Points Can Help Vets Help Pets
Want to help more? Now through the end of the year you can elect to redeem your Direct Rewards points at checkout to support the AVMF REACH™ Program.


Veterinary Professional? Get Involved.
Make sure your clinic is a part of this special group effort by enrolling your clinic and clients in Pro Plan Vet Direct.
*Nestlé Purina PetCare Company will donate $1.00 to the American Veterinary Medical Foundation (“AVMF”) in support of its REACH (Reaching Every Animal with Charitable Healthcare) Program for each order placed on www.proplanvetdirect.com (the “Website”) between 1/15/23 and 6/30/23, subject to a maximum total donation of $200,000.