Customer Service will be closed on Thursday, November 24th in observance of Thanksgiving.
Delivery times may be longer than usual during the holidays. Please plan ahead.

Discover Programs And Services Beyond The Bowl

Professional Pricing For You

All current staff members of veterinary clinics and students are eligible for P4P pricing.

Effortless Earnings Through Home Delivery

With Purina® Pro Plan® Vet Direct, simply write the prescription and we’ll do the rest.

Earn Free CE Credit

Earn up to 18 hours of free AAVSB RACE-approved Credit at Daily Nutrition Matters®.

Industry-Leading Supplements

Browse our easy-to-use and research-backed supplements today.

Read Our Microbiome Research

Unlock the mystery of the GI microbiome with our extensive resources.

Live Webinars With Experts

We’re proud to sponsor webinars throughout the year, available live and On Demand.

Welcome to the New Purina for Professionals!



We’ve combined the professional shopping experience you love with access to the research and resources you've traditionally found on PurinaProPlanVets.com
We've also updated the P4P experience to serve you even further with increased speed, intuitive navigation, and the convenience of a one-stop website.



Welcome to the New
Purina for Professionals!

 

We’ve combined the professional shopping experience you love with access to the research and resources you've traditionally found on PurinaProPlanVets.com.


We've also updated the P4P experience to serve you even further with increased speed, intuitive navigation, and the convenience of a one-stop website.

Proactively Manage Your Cat’s Health

Identifies changes that may be associated with a health condition requiring veterinary diagnosis like:

  • UTI
  • Kidney Disease
  • Diabetes
  • Hyperthyroidism
  • Obesity 

Not intended to diagnose, treat, mitigate, or cure any conditions.

Discover Programs And Services Beyond The Bowl



Professional Pricing For You



All current staff members of veterinary clinics and students are eligible for P4P pricing.





Effortless Earnings Through Home Delivery



With Purina® Pro Plan® Vet Direct, simply write the prescription and we’ll do the rest.





Earn Free CE Credit



Earn up to 18 hours of free AAVSB RACE-approved Credit at Daily Nutrition Matters®.





Industry-Leading Supplements



Browse our easy-to-use and research-backed supplements today.





Read Our Microbiome Research



Unlock the mystery of the GI microbiome with our extensive resources.





Live Webinars With Experts



We’re proud to sponsor webinars throughout the year, available live and On Demand.