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Pro Plan Restage FAQs

 

  • Why did you make the packaging change? 

To bring Pro Plan’s belief and purpose to life at shelf, communicating to our customers that every dog can achieve “Greatness.” This also offered a unique opportunity to bring a more clearly defined message to consumers shopping for Pro Plan.

  • What does “Awaken the Greatness” mean? 

Pro Plan believes every dog is great and can achieve “Greatness.’ “Awaken the Greatness” means bringing new focus, inspiration and drive to pet owners to help elevate your dog’s innate “Greatness.”  

  • Have you added or removed any ingredients from the formulas?

No.

  • I see that you’ve changed the order of some of the ingredients, why?

We routinely optimize our formulas to help ensure nutritional consistency in our Pro Plan Formulas.  Because the nutrient content of our raw materials may vary slightly from time to time, in order to deliver nutritional consistency, the amounts of certain ingredients in the formula may vary slightly over time.  Just to be clear, the slight changes are to ensure that we consistently deliver the nutritional excellence our consumers come to expect.

  • What’s new with the brand?

New Formula Names
 • The formulas are categorized into four types:

o Savor – Shredded Blends, Savory Wet Foods and Roasted Slices
     For the consumer who does not want to sacrifice taste for nutrition – who wants the best of both nutrition and taste
     Desires food experiences for their pets beyond the routine dry kibble to enhance food enjoyment

o Focus – Non Shred Toy – Giant Breed, Senior and Weight Management, and Biscuits
     For consumers who seek and expect a broad range of specialized products.
     These consumers demand specialized formulas to feed the unique needs of their dog.

o Sport – 30/20, 28/18, and 26/16 Formulas
     Fine-tuned nutrition to promote strength and endurance

o Select – Turkey & Barley Adult, Grain Free Adult, Chicken & Brown Rice, Sensitive Skin & Stomach, Rice & Duck
     For consumers who believe their dog requires or prefers diets with alternative proteins or grain free formulas.

New Size Offerings
• Performance Formula for All Life Stages is now Performance 30/20 Formula for All Life Stages, and is now also available in 6lb and 18lb sizes
• Chicken & Rice Formula for All Life Stages is now Active 26/16 Formula for All Life Stages; now also available in 6lb and 18lb sizes

New Formulas
Grain Free Formula for Adult Dogs
Rice & Duck Formula for Adult Dogs
Advanced 28/18 Formula for All Life Stages

Discontinued Formulas
Natural Turkey & Barley Formula for Puppies
Natural Turkey & Barley Formula for Adult Dogs 7+
Natural Salmon & Brown Rice Formula for Adult Dogs
Natural Beef & Barley Formula for Adult Dogs

  • Will any of the Sport formulas make my dog hyper?

No, we would not expect any of our formulas to make your dog hyper.  

  • Why are there three levels of protein and fat in the Sport Platform?

The Pro Plan Sport product platform offers three different formulas (Active 26/16, Advanced  28/18 and Performance 30/20) because research has shown that different activity levels of sprinting, endurance and intermediate benefit from different percentages of the calories from protein, fat and carbohydrates.

  • How do I determine which Sport Formula would be best for my dog?

o 30/20-The Performance Formula
     Feed to hardworking dogs: Hunting, field trials, fly ball, agility, diving dog competitions, show dogs
     Fine-tuned nutrition to promote strength and endurance.
     A 30% protein to 20% fat ratio, helps optimize oxygen metabolism for competitive canine athletes.

o 28/18-The Advanced Formula
     Feed to dogs that take long runs, rigorous hikes and dock diving at the lake
     28% protein and 18% fat helps nourish muscle after exercise and maintain lean muscle mass.
     It is fine-tuned nutrition to promote strength and endurance

o 26/16-The Active Formula
     Feed to dogs that take evening walks, play frequent games of fetch and take trips to the dog park
     26% protein and 16% fat ratio helps fuel metabolic needs and maintain lean muscle mass for everyday exercise.

  • How does the 26/16 Active Sport Formula differ from other Pro Plan formulas that offer the same 26/16 protein to fat ratio? 

The formulas are different in ingredients, flavor, caloric density and product guarantees.  For example, our Active 26/16 is higher in caloric density than other Pro Plan dry dog varieties with 26% protein and 16% fat formulas.  The more energy dense the food is, the less voluminous the stool, which is advantageous in exercising dogs.  

Also, Active 26/16 does not contain beef, lamb, salmon, canola meal, cassava root flour, oat meal, or salmon, which are ingredients found in other Pro Plan dry dog formulas that have 26% protein and 16% fat.   

Active 26/16 has a higher guaranteed level of glucosamine -- 400 ppm vs. 250 ppm for Small Bites Lamb & Rice. 

  • Can the 2% differences in the protein to fat ratios really make a difference in my dog’s metabolism and endurance?

Research has shown that different activity levels of sprinting, endurance and intermediate benefit from different percentages of the calories from protein, fat and carbohydrates.  The difference in the protein to fat ratios, along with your dog’s activity level, will help determine which formula will help meet your dog’s needs.

o 30/20-The Performance Formula
     Feed to hardworking dogs: Hunting, field trials, fly ball, agility, diving dog competitions, show dogs
     Fine-tuned nutrition to promote strength and endurance.  
     A 30% protein to 20% fat ratio, helps optimize oxygen metabolism for competitive canine athletes.

o 28/18-The Advanced Formula
     Feed to dogs that take long runs, rigorous hikes and dock diving at the lake
     28%protein and 18% fat helps nourish muscle after exercise and maintain lean muscle mass.
     It is fine-tuned nutrition to promote strength and endurance

o 26/16-The Active Formula
     Feed to dogs that take evening walks, play frequent games of fetch and take trips to the dog park
     26% protein and 16% fat ratio helps fuel metabolic needs and maintain lean muscle mass for everyday exercise.

Pro Plan Restage FAQ’s
1. Why did you make the packaging change? 
To bring Pro Plan’s belief and purpose to life at shelf, communicating to our customers that every dog can achieve “Greatness.” This also offered a unique opportunity to bring a more clearly defined message to consumers shopping for Pro Plan.
2. What does “Awaken the Greatness” mean? 
Pro Plan believes every dog is great and can achieve “Greatness.’ “Awaken the Greatness” means bringing new focus, inspiration and drive to pet owners to help elevate your dog’s innate “Greatness.”  
3. Have you added or removed any ingredients from the formulas?
No.
4. I see that you’ve changed the order of some of the ingredients, why?
We routinely optimize our formulas to help ensure nutritional consistency in our Pro Plan Formulas.  
Because the nutrient content of our raw materials may vary slightly from time to time, in order to deliver nutritional consistency, the amounts of certain ingredients in the formula may vary slightly over time.  
Just to be clear, the slight changes are to ensure that we consistently deliver the nutritional excellence our consumers come to expect.
5. What’s new with the brand?
New Formula Names 
The formulas are categorized into four types:
o Savor – Shredded Blends, Savory Wet Foods and Roasted Slices
For the consumer who does not want to sacrifice taste for nutrition – who wants the best of both nutrition and taste
Desires food experiences for their pets beyond the routine dry kibble to enhance food enjoyment
o Focus – Non Shred Toy – Giant Breed, Senior and Weight Management, and Biscuits
For consumers who seek and expect a broad range of specialized products.
These consumers demand specialized formulas to feed the unique needs of their dog.
o Sport – 30/20, 28/18, and 26/16 Formulas
Fine-tuned nutrition to promote strength and endurance
o Select – Turkey & Barley Adult, Grain Free Adult, Chicken & Brown Rice, Sensitive Skin & Stomach, Rice & Duck
For consumers who believe their dog requires or prefers diets with alternative proteins or grain free formulas.
New Size Offerings
Performance Formula for All Life Stages is now Performance 30/20 Formula for All Life Stages, and is now also available in 6lb and 18lb sizes
Chicken & Rice Formula for All Life Stages is now Active 26/16 Formula for All Life Stages; now also available in 6lb and 18lb sizes
New Formulas
Grain Free Formula for Adult Dogs
Rice & Duck Formula for Adult Dogs
Advanced 28/18 Formula for All Life Stages
Discontinued Formulas
Natural Turkey & Barley Formula for Puppies
Natural Turkey & Barley Formula for Adult Dogs 7+
Natural Salmon & Brown Rice Formula for Adult Dogs
Natural Beef & Barley Formula for Adult Dogs
6. Will any of the Sport formulas make my dog hyper?
No, we would not expect any of our formulas to make your dog hyper.  
7. Why are there three levels of protein and fat in the Sport Platform?
The Pro Plan Sport product platform offers three different formulas (Active 26/16, Advanced  28/18 and Performance 30/20) because research has shown that different activity levels of sprinting, endurance and intermediate benefit from different percentages of the calories from protein, fat and carbohydrates.
8. How do I determine which Sport Formula would be best for my dog?
30/20-The Performance Formula 
o Feed to hardworking dogs: Hunting, field trials, fly ball, agility, diving dog competitions, show dogs
o Fine-tuned nutrition to promote strength and endurance.  
o A 30% protein to 20% fat ratio, helps optimize oxygen metabolism for competitive canine athletes.
28/18-The Advanced Formula
o Feed to dogs that take long runs, rigorous hikes and dock diving at the lake
o 28% protein and 18% fat helps nourish muscle after exercise and maintain lean muscle mass.
o It is fine-tuned nutrition to promote strength and endurance,
26/16-The Active Formula
o Feed to dogs that take evening walks, play frequent games of fetch and take trips to the dog park
o 26% protein and 16% fat ratio helps fuel metabolic needs and maintain lean muscle mass for everyday exercise.
9. How does the 26/16 Active Sport Formula differ from other Pro Plan formulas that offer the same 26/16 protein to fat ratio? 
The formulas are different in ingredients, flavor, caloric density and product guarantees.  For example, our Active 26/16 is higher in caloric density than other Pro Plan dry dog varieties with 26% protein and 16% fat formulas.  The more energy dense the food is, the less voluminous the stool, which is advantageous in exercising dogs.  
Also, Active 26/16 does not contain beef, lamb, salmon, canola meal, cassava root flour, oat meal, or salmon, which are ingredients found in other Pro Plan dry dog formulas that have 26% protein and 16% fat.   
Active 26/16 has a higher guaranteed level of glucosamine -- 400 ppm vs. 250 ppm for Small Bites Lamb & Rice. 
10. Can the 2% differences in the protein to fat ratios really make a difference in my dog’s metabolism and endurance?
Research has shown that different activity levels of sprinting, endurance and intermediate benefit from different percentages of the calories from protein, fat and carbohydrates.  The difference in the protein to fat ratios, along with your dog’s activity level, will help determine which formula will help meet your dog’s needs.
30/20-The Performance Formula 
o Feed to hardworking dogs: Hunting, field trials, fly ball, agility, diving dog competitions, show dogs
o Fine-tuned nutrition to promote strength and endurance.  
o A 30% protein to 20% fat ratio, helps optimize oxygen metabolism for competitive canine athletes.
28/18-The Advanced Formula
o Feed to dogs that take long runs, rigorous hikes and dock diving at the lake
o 28%protein and 18% fat helps nourish muscle after exercise and maintain lean muscle mass.
o It is fine-tuned nutrition to promote strength and endurance,
26/16-The Active Formula
o Feed to dogs that take evening walks, play frequent games of fetch and take trips to the dog park
o 26% protein and 16% fat ratio helps fuel metabolic needs and maintain lean muscle mass for everyday exercise.