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For over 100 years, the red and white checkerboard symbol has represented Purina in the United States and around the world. Purina nutrition scientists are at the forefront in identifying the unique nutritional needs of pets. With leading-edge approaches to business and state-of-the-art technology, Purina is an innovative leader in the pet products industry. 

Through intensive study and years of conversations with pet owners around the world, Purina has remained a leader in pet science and nutrition. Purina makes certain that Purina pet products consistently meet the highest standards of great taste, proper appearance and unsurpassed nutrition. And because Purina also understands that every pet is as unique as the relationship he shares with his owner, a portfolio of Purina brands has been developed to help meet the evolving needs of pets around the world.

For example, in 1987, Purina made its debut in pet specialty stores with Purina Pro Plan®. Pro Plan dry dog and cat formulas are made with real meat, fish or poultry as the first ingredient.* Pro Plan offers a wide variety of products scientifically formulated for each life stage. When a pet requires more specialized nutrition, Purina offers Purina Veterinary Diets®. Introduced in 1990, Purina Veterinary Diets is a full line of dry and canned formulations available exclusively through veterinarians. The innovative nature inherent in the Purina brand helped make it an internationally recognized symbol. And today, the nutritional “firsts” continue with Purina pet foods. Every day Purina scientists are working to make breakthrough discoveries that lead to a better life for pets around the world. By creating innovative and nutritious pet foods, Purina is working to improve life for pets and the people who love them.

**Excluding Urinary Tract Health Formula.